The

Capstone

Method

Helping experts uncover the deeper meaning behind their body of work

The

Capstone

Method

Helping experts uncover the deeper meaning behind their body of work

I KNOW WHERE YOU'RE AT.

You know it's time to write and publish a book to take you to the next level of your career.  

You’ve even put words to paper—but

you keep stalling out.  

You have so many ideas, experiences, stories. You have so much expertise and wisdom. But it feels completely overwhelming to comb through it on your own... so you don't. And the work languishes.

Even when you do manage to wrap your head around the depth of your work, you have no idea how to organize it all so people get it. 

And you are so sick of getting asked “Do you have a book?” … and having no better answer than “No.”

What most first-time authors don’t know is that the hard work that it takes to get clear happens before you

ever write the book. Even repeat authors forget to do

this vital work.

In fact, it happens before you even write the outline. 

And because they don’t know this, they get stuck and come to a standstill in the book-writing process.

CLEAR THINKING = CLEAR WRITING

The problem is, we often can't think clearly about our own accomplishments, knowledge, and value.

We struggle to take our body of work, wisdom, experiences, and stories and transform them into something that truly touches and moves our audience. 

This is the greatest blindspot for new writers and old writers alike.

Most people will tell you to work on your storytelling, your word choices, or your style to become a better writer.

Those are helpful, sure, but they often don't get at the real problem.

You can fuss over those aspects all you want, but it's all just window dressing if you haven't done the critical thinking that pulls everything together and makes writing flow.

IMAGINE WHAT IT COULD BE LIKE...

… if you were excited to write your book?

… if you knew where to start every time you sat down to work on it? 

… if everything you’ve worked so hard to learn and develop in your career was laid out in a simple model that was easy (and exciting) to teach? 

… if you were crystal clear on the deeper meaning behind your work and knew exactly how to share it with others?

The Capstone Method

The Capstone Method helps experts unlock the depth, meaning, and mental models behind their body of work, so they can write extraordinary books, reach new audiences, and confidently step onto a bigger stage.

By the end of our work together, you’ll have a teachable mental model and a book outline that's clear, captivating, and motivating.

(The big secret bonus is that you get to use the model throughout your business—in speeches, content, podcasts, courses, consulting, and workshops—and it makes creating offers easy.)

Hi, I'm Sara. As a New York Times and Wall Street Journal bestselling ghostwriter and book coach, I can help you create a book that sells with the message you truly believe in.

I’ve guided dozens of authors through the book-writing process. Together, we’ll take your wisdom and build it into a work of art.

WHAT WE'LL DO:

Discover your next evolution: We’ll deep-dive into your body of work, also known as your oeuvre (say it like oo-vrah). We’ll explore the most important things you’ve learned, experienced, and taught. We’ll go through the highs and lows of your business and your ideas, so we can discover what lights you up and creates the greatest impact for your clients and customers. 

Sculpt the model: We’ll sift through your oeuvre and pick out the gold nuggets, building a mental model around your best and most promising work that will serve you throughout your business. 

We’ll test your model to make sure it works out in the real world. 

Build the writing plan: We’ll create your outline using the mental model as the basis.

We’ll create a writing plan that keeps you on track and motivated. You’ll be ready to rock.

THIS IS FOR YOU IF YOU ARE:

  • An entrepreneur, consultant, teacher, professor/academic, podcaster, and/or content creator who has deep experience in your fields (at least ten years of experience)

  • Have a lot of experience but haven't solidified it into something that you can teach and replicate

  • Want to create a nonfiction book for the next stage in your business and career 

  • Struggling to figure out what what to say—and want your book to really MEAN something (instead of simply repurposing it for emails and content)

  • Can't seem to settle on a core structure to save your life, and what you come up with bores you or doesn’t hold up to scrutiny (no depth, no roots)

  • A thinker and like to figure out how things work

WHAT YOU GET:

Five 90-minute, one-on-one calls over six weeks to go deep on your oeuvre and your book

Discovery sessions that are tailored to your needs and schedule

A workbook to help you move quickly through the process

Materials review

Construction of your model

Email and voicenote support within 24 hours on weekdays

Access to private writing community

Connections to agents as appropriate

A tailored writing plan, outline, and schedule to keep you on track

WHAT YOU SHOULD KNOW: The Capstone Method is for writers who understand that there is no easy miracle solution. They understand that it takes time, energy, and commitment to accomplish this goal.

If you’re in the market for the least expensive solution—as opposed to the most effective solution—then this won’t be a good fit. Working with our team and the Capstone Method will get you unstuck so you can make the impact you want to make.

Authors Set Themselves Up for Failure Before They Begin.

While we can create content, speak, and teach, we often assume we can also… write books. 

However, a book requires a completely different approach. It requires that you think about the way your ideas are constructed—not always an easy task.

When we skip that step, we end up with an idea we can't quite explain beyond a few sentences and we don't feel confident about it.

Or we start the book, only to turn around halfway through, realizing (with horror) that this isn’t the right book to write, because an outside audience just won’t get it. 

Or we work on the structure for ages, and realize we're trying to pile TOO much content onto each page, and for TOO many different groups of people...which causes us to throw up our hands and surrender.

Your book should be the capstone of this point in your career. It should introduce you to new audiences, make your work more accessible, and shine a light on the magic of what you do. 

YOU HAVE AN IMPORTANT MESSAGE TO SHARE.

YOU JUST NEED HELP ARTICULATING IT.

All of that messing around with the organization of the book is a distraction. While you may believe you have an idea/structure problem… that’s a

red herring.

What you really have is a meaning problem.

And you’re so focused on figuring out HOW to write a book, you haven’t really stepped back and asked WHY.

But asking that “why”, and having the answer reflected back at you by someone who speaks the language of the craft and industry, is when everything changes.

Inside the Capstone process, we help clients find the depth, meaning, and structures behind what they do by going straight to the source: combing through their body of work to identify the key mental models, philosophies, and frameworks that unlock the full power of your expertise.

From there, our clients are not only inspired to create amazing books, but think differently about their structure and approach—and craft a work that makes an extraordinary impact on their audience.

Because our clients want so much more than just growth, or an easy “in” for new audience members.

They want to create a work that stands the test of time.

A work that changes lives.

And a work that can guide the next 3-5 years of their business – because they can FINALLY see beyond their immediate moment. 

This is what we do and this is what we love. Let’s uncover the deeper meaning of your work, and shape your Capstone.